Production
The
three main stages of production are:
3.
Post-production:
Everything between production and creating the final master copy.
Firstly, Pre-production begins when a project has been ‘greenlit’. This means
when a project has been given permission to go ahead or move forward. At this
stage, finalising preparations for production go into effect.
Secondly, Production takes place. This is when all the footage is shot.
Finally, Post-production is when the footage is edited with visual and special
effects, sometimes scenes are filmed again and Post-production is a process
which usually lasts longer than Production itself.
Other stages of production include:
·
Financing:
This happens before pre-production, and involves budget forecasting, finding
investors, etc.
·
Screenplay:
This can be considered a separate stage before pre-production.
·
Distribution:
After post-production, delivering the content to the audience (e.g. film
prints, CD/DVD, etc).
Distribution
Research
is conducted by film distributors. This includes studies of versing other films
that will premiere at the same time, test screenings of finished or nearly
finished films (this is the most common), testing of audience responses to advertisements,
tracking surveys of audience awareness of a
film, this usually starts six weeks before premiere, title
testing at an early stage, etc.
Marketing
·
Film studios will invest in expensive in expensive
marketing campaigns to maximise revenue early in the release cycle. There are
several different types of marketing.
One example is viral video’s distribution of the trailer. Links to blogs and
emails to help promote the film creation of film based websites. Internet
marketing, paid advertisements online help broadcast the film, this is called
social media marketing.
Secondly, Trailers are a huge part of marketing, described as a Mainstay of
promotion. This targets movie goers everywhere. Film posters, paid
advertisements in magazines and newspapers also help show the film.
In addition, Promotion adds to the marketing of a film. This is when
actors/actresses and directors take part in interviews across the media. This could
be on the radio, television, written in a magazine etc.
Additionally, merchandising is another factor that helps marketing, e.g
co-advertising. Another way is to give promotional giveaways, competitions, this
helps entice the audience.
Exhibition
Factors that we look for in a film are:
·
Interesting cinematography
·
An exciting plot
·
A good leading cast/ Popular actors/actresses
·
Good soundtrack
·
A film that gives you something to think about
Interesting cinematography -
Creative camerawork makes the film more visually stimulating to watch.
An exciting plot - The storyline of the film should grab the attention of the
audience straight away, emotional engagement and a story that gains imaginative
response from the reader.
A good leading cast/ Popular actors/actresses - Popular
actors/ actresses means that the audience will be compelled immediately as they
would be familiar with the high standard acting that will take place in the
film.
Good soundtrack – music that goes well with the film instantly attracts attention.
A
film that gives you something to think about – it is important to gain
individual perspectives from the audience. An aspect that might stimulate
controversial or social issues.
The
Film Value Chain
Theatrical Launch
|
A good opening weekend is crucial for the success
of the film when it is released in Cinemas.
|
Non – theatrical license
|
Aeroplanes, hotels, coaches
|
Home Entertainment
|
Films made available for download, are packaged for digital media such as DVD and
Blu Ray
|
Pay/ Subscription TV
|
Sky, Virgin Media, Video On Demand, Pay Per View
|
|
|
Free to air TV
|
Films may be scheduled repeatedly on TV channels
year after year
|
Licensed Merchandising
|
Rights sold to manufacturers of merchandise to
use brand on their products
|
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